Coming from Ormond Seashore, Florida, a youthful Miller at all times needed to have a job at one of many largest know-how firms on the earth: Google. After finding out at Georgetown College’s McDonough College of Enterprise in Washington, DC, Miller had relocated to the west coast and achieved his dream.
The job Miller was employed for wasn’t initially his personal, although, and had as a substitute been provided to a good friend who declined the provide in favor of one other. On the time, Miller made a request to that good friend: “Please apologize to your recruiter for not taking the job and say you have got an important candidate to introduce.” It took him 4 months, seven interviews, and a great deal of hire struggles, however ultimately he bought a job on the firm he’d at all times dreamed of working for.
Then, two years later, he stop.
Miller’s father known as this resolution loopy, however the enterprising younger man felt he had realized all he may from the function, so he set his sights on constructing one thing of his personal.
He enlisted in Tradecraft, a $14,000 advertising and marketing bootcamp the place mockingly, most of his friends voiced a want to work for one firm: Google. As a substitute, Miller needed to find out how they constructed companies, analyzing product improvement, firm tradition, and extra, all from the within. He additionally examined totally different markets and risk areas, looking for each ardour and alternative. That was precisely what he discovered when he found Search Engine Optimization.
From the bootcamp, Miller was in a position to transition again to the startup world by taking a Director of Development place with Spire. At Spire, Kevin bought his toes moist with website positioning and commenced to implement a few of the methods that he was slowly starting to get a grip of. Later, because the Head of Development at Open Listings in Los Angeles, Kevin honed in on his crafts and noticed a lot success from his website positioning ways that he finally determined to work as a guide for different DTC and eCommerce manufacturers.
Nevertheless, Miller’s first foray into utilizing website positioning on one in all his personal manufacturers was with a primary English-language device he developed in late 2019: TheWordCounter.com. This on-line device would rely phrases, analyze writing practices, and even provide assist for board video games by taking random letters and discovering phrases with them. Along with his understanding of the net medium, he was in a position to obtain over 750K distinctive visits monthly, and rank on Web page 1 of Google for greater than 300,000 key phrases. From there, he knew he was able to construct one thing of his personal.
In April of 2020, Miller and longtime good friend Jon Zacharias, launched their LA-based website positioning company. Their goal was to defy the strategy of different businesses, who tried to supply a mess of merchandise, and as a substitute personal this one nook of the advertising and marketing world and change into business specialists.
Zacharias introduced a decade of website positioning data to the workforce, and as a former worker of the world’s largest search engine, Miller and Zacharias have been well-poised to construct one thing nice.
They developed a three-pronged strategy to website positioning: content material writing, backlink acquisition, and on-page optimization. Utilizing intensive key phrase analysis associated to a consumer’s services and products, GR0 gained the flexibility to extend SERP (Search Engine Consequence Web page) rankings and generate natural visitors by means of the search engine.
Miller in contrast the tip consequence to a automobile; the optimized web site being the car itself, the content material fueling it, and the backlinks working the pedal and propelling it ahead.
Miller and Zacharias discovered this technique labored nicely with their preliminary 5 to 6 purchasers, however that they had an issue: They’d no staff. These purchasers have been personally maintained by the 2 entrepreneurs themselves, with some contract work from content material writers and engineers they recruited by means of LinkedIn and Upwork. This lasted for a number of months, till they made their first rent: a content material editor.
To finance their enterprise, Miller and Zacharias every invested $20,000, with out help from lenders or VCs. Similar to the net visitors they garnered, they each needed to develop their enterprise organically, manning campaigns themselves so as to fund new hires, which in flip allowed for extra campaigns.
In only one yr, they’ve employed 75 full-time staff and labored with firms like Pressed Juicery, Common Music Group, and Ritual to yield a mixed one billion new web page views, and enhance natural income for purchasers by 10x.
Throughout all of that, Miller knew how simply they may fail, and sometimes recalled the job he gave up at Google for his present firm. Nonetheless, he persevered, difficult himself to be the perfect he presumably may, due to one easy reality: “You solely get so many revolutions across the solar.”