WILSON Ong utilized abilities discovered in a digital advertising and marketing course to start out a product packaging enterprise through the Covid-19 pandemic.
He was wanting round for tactics to earn an revenue as his household’s ironmongery shop operations in Johor Baru was affected by the motion management order.
Thankfully for the 43-year-old, he had enrolled in an e-commerce and digital advertising and marketing course provided by Sultanah Fatimah Basis in 2019.
“I put the talents I discovered to good use, particularly the focused advertising and marketing strategies to achieve extra prospects.
“My gross sales improved tremendously, which proves that digital advertising and marketing works,” he advised StarMetro, including that he obtained orders from between 10 and 30 new prospects month-to-month.
Ong mentioned about 80% of his prospects had been on-line enterprise operators from Johor and he deliberate to increase his buyer base past the state.
“With e-commerce on the rise particularly through the pandemic, product packaging is in very excessive demand.
“I’m grateful to have been given the chance to take the course as candidates needed to go an interview earlier than being accepted.
“I encourage others to seize this chance to find out about digital advertising and marketing and e-commerce, as that is the longer term,” he added.
Ong was amongst greater than 200 individuals of the muse’s digital programmes organised by way of its Johor Digital Economic system Centre (JDEC).
Basis chairman Datuk Tee Siew Kiong mentioned firms in Johor ought to rise up to hurry with present traits and concentrate on digital transformation to recuperate from the Covid-19 pandemic.
“Our efforts from about 5 years in the past have began to bear fruit, the place among the individuals have efficiently grown their companies to realize a five-figure revenue.
“A few of them had been solely receiving a handful of orders previous to taking the course.
“After finishing the programmes carried out by business consultants, their orders went as much as a whole lot every day.
“The Web brings limitless prospects to small entrepreneurs and companies as they’ll promote their merchandise not solely in Malaysia however overseas as effectively,” he mentioned.
Tee urged conventional companies to not be disheartened by the pandemic, as the muse and JDEC had been prepared to assist them adapt to the brand new regular and are available out stronger.